Connect with customers who mean business

1234 and Call Connect helps you reach customers who prefer using a telephone service to search for information.

1234 and Call Connect* (12456) receive on average 5.8 million calls a month with approximately 91% being requests for business listings.

Source: Average monthly call volumes based on calls from May 2007 - May 2008.
*Includes calls to 12455 which are redirected to 12456.

As an advertiser with our Yellow Pages™ or White Pages® directories, your business contact details are made available on the 1234 and Call Connect premium information service. However, with a tailored 1234 and Call Connect Priority Listing, you get even more opportunities to have your listing found at the top of the 1234 and Call Connect search results list. To help put your listing ahead of the competition, take advantage of the following powerful options:

- Geographic and keyword coverage
- Promotional SMS messages
- A range of useful reporting tools

Geographic coverage

Purchasing the appropriate level of geographic coverage can give your business premium coverage in the suburbs you service. You can choose from coverage:

- In your business location and surrounding suburbs;
- To include every suburb you service;
- For all metropolitan suburbs; and
- Australia-wide if you operate nationally.

Keyword coverage

You can choose up to 50 keywords to describe your business. For example, a florist may select 'lotus bud' and 'Valentines' as keywords. So, when customers call 1234 and Call Connect and mention your selected keywords, this will help your listing appear among the top of those search results for those keywords.

Promotional SMS messages

A Priority Listing gets your business details into your customers' hands. In addition to your business name and number, promotional text messages can be sent by SMS to mobile callers upon connection.

Promote special offers, savings, events or other benefits via SMS Promo Text on 1234 and Call Connect.

Up to 65 characters can be sent, and the message can be stored in your customer's phone for future reference. Depending on your level of coverage, you can change your SMS promotional text up to 24 times within a contract year - Local coverage: 4 changes, Metro coverage: 12 changes, National coverage: 24 changes.

Monitor how your Priority Listing is going

With a 1234 and Call Connect Priority Listing, you'll have access to a range of useful reports to measure the number of customers 1234 and Call Connect is delivering you, such as:

- Referrals from customers who knew your name but not your number;
- Customers referred to you based on your business type, coverage area and selected keywords; and
- The number of your SMS promotional messages sent to customers.

To help get your phone ringing speak to your account executive or call 13 23 78.